Microsoft are set to announce a new set of apps specifically for the Xbox 360.

With Last.fm, Facebook and Twitter already integrated into the 360 along with many other notable apps, the Xbox is allowing a great deal more third-part applications to be made available to LIVE subscribers.

Robin Burrowes, Xbox LIVE Product Marketing Manager said the following,

“We’re working avidly to extend those entertainment partners. Nothing, unfortunately, to announce today.

“The announcement to be of more partners coming to the platform will give us that critical mass of content experiences.

“There will be announcements, so look out for those coming very, very soon indeed in terms of that space.

“The engine has been really built to cater to that additional amount of content.”

The biggest app yet to be announced is the Skype app. After buying the company for $8.5 billion gamers are expecting something spectacular from the brainchilds of Microskype.

Robin even commented on the choice by Microsoft to decline the use of the BBC iPlayer via Xbox LIVE saying,

“I can’t talk about the specific nature of the deal,” he said. “All I can say is there are a number of active discussions with a number of partners right now. We are talking to key partners at any given time in the UK.

“Our desire is to bring as many of them to the platform as we possibly can. But I can’t talk about the specific nature of any deal. There are too many sensitivities in and around that. Unfortunately some of those sensitivities have spilled out in the past.”

The futures looking bright (even without the iPlayer) for the 360 and it will be interesting to see just where the third-party apps take the Xbox.

Lee Matthews

Lee is an avid gamer, photographer, film buff and sports fan. A scaly brat since birth it only seemed right for him to join Her Majesties Armed Forces of which he has been a proud member ever since. Despite a long absence from gaming, during which he spent many a night reminiscing about the glory days on Halo 2, Matty is now back online smashing his way through Black Ops and soon enough Gears of War 3 and Battlefield 3.

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