An ill-advised PR campaign for Watch Dogs resulted in a bomb squad storming the offices of Australian publication Ninemsn.
Here’s what happened: Frequently, when a big game comes out, the publisher – in this case Ubisoft – will send some commemorative bits of swag or a game’s special edition to journalists who may write about it. This is not unusual. Whatisunusual is that Ubisoft sent a journalist at Ninemsn a package that wasbeeping.
As reported byNinemsn, the parcel in question arrived in the form of a black safe “of the type found in hotel rooms”. Attached to the ominous package was a note telling her to check her voicemail.
The reporter didn’t use voicemail, however, and had coincidentally received a sketchy call the night before from a mysterious number that simply hung up. According to an Ubisoft statement obtained by theStandard, the publisher’s Australian team “sent voicemail messages to some local media alerting them that they’d receive a special package related to the game.”