Watch Dogs PR stunt goes awry, summons bomb squad

An ill-advised PR campaign for Watch Dogs resulted in a bomb squad storming the offices of Australian publication Ninemsn.

Here’s what happened: Frequently, when a big game comes out, the publisher – in this case Ubisoft – will send some commemorative bits of swag or a game’s special edition to journalists who may write about it. This is not unusual. Whatisunusual is that Ubisoft sent a journalist at Ninemsn a package that wasbeeping.

As reported byNinemsn, the parcel in question arrived in the form of a black safe “of the type found in hotel rooms”. Attached to the ominous package was a note telling her to check her voicemail.

The reporter didn’t use voicemail, however, and had coincidentally received a sketchy call the night before from a mysterious number that simply hung up. According to an Ubisoft statement obtained by theStandard, the publisher’s Australian team “sent voicemail messages to some local media alerting them that they’d receive a special package related to the game.”

David Wriglesworth

David Wriglesworth is a Northern lad with a passion for gaming, who graduated from the University of Lincoln with a BA (Hons) Journalism degree. If you can drag him away from the consoles, you can probably find him Tweeting or watching Coronation Street.

Share this article

Share on twitter
Share on facebook
Share on reddit
Share on linkedin

By clicking on the buttons above and buying an item from Amazon, you will help support us by giving us affiliate commission. It will not cost you extra, but it will go a long way in allowing us doing what we do best here. Thank you!

Learn how to support us

Recent Posts

Game Reviews
Hardware Reviews
All articles loaded
No more articles to load
What's Trending