Console Monster Podcast: Peter Moore at Edinburgh Interactive Festival ’09

We have just posted up a new podcast for your listening pleasure. Some details below but to listen to the podcast click here.

Episode 9: Peter Moore at Edinburgh Interactive Festival ’09

Podcast Description

Console Monster attended the Edinburgh Interactive Festival 2009 in which a few of the bigwigs were in attendance, Peter Moore being one of them.

Well Peter Moore was the first in line to give his conference and I managed to get his presentation in full. He discusses the challenge EA faced when creating a new iconic sports brand, especially the challenge they had, as bizarre as it sounds, of talking to women, as EA was known as the brand for the husband, brother or son, and not related to women in any way.

Also discussed was EA’s core values and what they focus on when creating a new game rather than just churning out roster updates year after year.

Length: 55 Mins
File size: 26 MB

I want to listen to the Podcast now. Take me there!

Console Monster

Console Monster is an independent gaming website that is dedicated to the 'core gamer. Established in 2005 our team of UK and USA volunteer gamers bring our readers regular console gaming news, features, reviews, previews and gaming videos.

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