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“Over Half of 360 Owners Didn’t own Xbox” – Microsoft

Microsoft’s Chris Satchell has today stated that over half of the current Xbox 360 owners, didn’t own an Xbox. Speaking to GamesIndustry.biz, Satchell said:
“We’ve sold 10.4 million, but the stat you may not have heard is that over half of those sales are from people that didn’t own an Xbox 1. So there’re lots of new people coming in, which kind of surprises you. What we’re actually finding is that our customer set is broadening, which we think is important.”

However, people have already started to question Satchell’s stated, after all Microsoft were forced to admit that it hasn’t actually “sold” 10.4 million units to customers, the figure relates to the number sold to retailers.

If the figure is in fact accurate, it could set alarm bells ringing at Nintendo and Sony who believe that Microsoft’s early success is down to the fact that most Xbox owners would simply upgrade to the 360 and not because of Microsoft’s improvements over the past 5 or 6 years.

Originally Written By: Scott Webber


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