Ex-Infinity Ward Bowling Says Games Require ‘Emotion’

Former Infinity Ward employee, Robert Bowling, has said that the gaming industry has a “lot to learn about how we treat creative talent.”

Bowling, who has created new gaming company Roboteki, went on to reveal that his time working on Call of Duty has taught him the do’s and don’ts of the gaming industry.

At the end of the day, what you learn is we’re in a creative field, just like film and television. Anything that you create, it’s not black and white. It requires emotion, it requires passion, and it requires people to be happy – because if you’re not happy with what you’re doing, it’s going to show in the quality of your work.

“That’s why with Robotoki, our entire design philosophy is focusing on [the creative team] first, and everything else second … If we nail the happy team, you’re going to get a good project,” he added.

He continued by agreeing that the gaming industry needs to look past business goals and make way for passion and creativity,“There needs to be a difference in that. You can’t let business objectives guide your creative decisions, no matter what.”

“I’m self-funding out of my own pocket the start of this company, so that our foundation isn’t being shaped by those business objectives. We’re not taking someone else’s money to risk setting up this company. We’re doing it on our own, so that we can set the foundation, the way we want to build a company. Now that we’ve done that, we want to find partners who want to come in and be a part of that,” he said.

Bowling’s new title, Human Element, will hopefully be an example of his tutilage above. It will be ineteresting to see how it matches up to his accomplishments with the CoD series.

Lee Matthews

Lee is an avid gamer, photographer, film buff and sports fan. A scaly brat since birth it only seemed right for him to join Her Majesties Armed Forces of which he has been a proud member ever since. Despite a long absence from gaming, during which he spent many a night reminiscing about the glory days on Halo 2, Matty is now back online smashing his way through Black Ops and soon enough Gears of War 3 and Battlefield 3.

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