Microsoft is staging possibly its biggest commercial ever in the UK on Saturday in an advert-break for hit reality television show, The X-Factor.
Both Lips Number One Hits and DJ Hero will feature in the bumper ad wjhich will include promotions for the recently launched (then de-launched) Sky Player.
The advert will take up the whole of the commercial break (typically 3 minutes long) and will cost the company a fair old chunk of our Xbox Live subscriptions to stage.
However, it will be seen by a possible 15 million large audience, the most popular programme on the telly.
A good way to promote the service? Tell us below.
P.S Vote John and Edward out.