Okay so we all saw it coming, a store specifically for bulking out your avatar with unneeded junk and accessories.
“Yes, more animations, more customise capabilities in terms of emotions and features but then also as well wardrobe enhancements over the course of time, so fashion brands hopefully launching new ranges through Avatars being one route. Obviously the whole world of Spore, football, etc, lends itself to this environment. Games themselves where you can customise your Avatar like the character from a game as well, these are all possibilities that Avatars will explore over the course of 2009 and beyond, definitely.”
It was noted that Microsoft expect that certain in-game achievements will reward you with certain avatar items, such as Guitar Hero guitars for example. As yet another gamer with a pointless amount of e-peen gamerscore, this is something which I can only hope comes true (then gamescore to MS points conversions please!).