Microsoft today announced an estimated retail price drop for its Xbox 360 family of consoles in the UK, and welcomed a new member of the family – Xbox 360 Elite. With a product to suit every interest and budget plus the best line up of games of any console, the Xbox 360 range is poised to bring amazing gaming and entertainment experiences to even more consumers this Christmas. The lower cost opens the door to Xbox 360 for more people, helping to broaden the market for gaming and enabling more people to enjoy titles like Halo 3 (Bungie), Scene It? (Microsoft Game Studios), Bioshock (2k Games), Project Gotham Racing 4 (Bizarre Creations), Mass Effect (BioWare), Ace Combat 6: Fires of Liberation (Bandai/Namco), Naruto (Ubisoft), Blue Dragon (Mistwalker/Artoon Co. Ltd) and more – all only on Xbox 360.
From Friday, 24th August 2007, new estimated retail pricing will come into effect for Xbox 360 in the UK. The Xbox 360, which includes a 20GB hard drive and one wireless controller, will be reduced by £30 to carry an estimated retail price of £249.99. The entry-level Xbox 360 Core console, perfect for those wishing to make their first foray into the gaming and entertainment world of Xbox, will be reduced by £20 to carry an estimated retail price of £179.99.
Xbox 360 Elite will carry an estimated retail price of £299.99 when it launches in the UK this Friday, 24th August. It comes with a massive 120GB hard drive, enabling consumers to store huge quantities of content downloaded from Xbox LIVE Marketplace as well as their own music. The inclusion of a high-definition multimedia interface port (HDMI) is designed for the expanding groups of consumers with HD TVs and HDMI – it offers an alternative method for getting the incredible high-definition gaming and entertainment experiences that Xbox 360 has pioneered. A premium black finish marks the Xbox 360 Elite as the ultimate in entertainment devices and the ‘luxury’ option for seasoned gamers.
“We’re pleased to be able to offer Xbox 360 at a new, lower estimated retail price,” said Stephen McGill, Head of Gaming & Entertainment, Xbox UK. “We pioneered the successful concept of multiple products for multiple categories of consumer. First-timers will love the Xbox 360 Core system, which offers an affordable entry into high-definition gaming. The Xbox 360 Elite, with its large hard drive and wireless controller, will appeal to casual and experienced gamers and families. The Xbox 360 opens up whole new avenues of entertainment for those who seek the ultimate gaming and entertainment experience.
“Whether it’s our lead in console sales, record-setting games and accessory attach rates or our leading online service, evidence is everywhere that Xbox is thriving,” continued McGill. ”When you combine that momentum with these great-value offerings with our unbeatable Christmas game line-up, it’s clear that Xbox 360 is uniquely placed to take the UK by storm this Christmas.”
So we finally receive the drop we’ve all been waiting for, but is it a substantial drop? As previously seen over in Australia, the Core system is now in firing range of the Wii, but buyers will be forced to make that HDD (£129.99 for 120GB!) or memory card upgrade to make full use of what the 360 has to offer. Let us know you views on the UK prices, have you been waiting for this drop to purchase a 360? Leave us a comment below.