Microsoft have announced that the Xbox 360 has broken through the six million mark in Europe, thanks to the recent reduction in the overall price of the Xbox 360. A reduction in the estimated retail price (ERP) of the console last week has brought the entry-level ERP for Xbox 360 down to €179/£129.99. This reduction plus an incredible line-up of games and exciting and broad entertainment offerings means Xbox 360 is the true home of mass market entertainment, with something to offer for every interest and budget.
Chris Lewis, Vice President, Interactive Entertainment Business EMEA, said: “We’re very excited that more consumers in Europe are joining the ever-growing Xbox 360 community. We’re now the best-value next-gen console on the market with an entry-level ERP of €179/£129.99, and consumers have clearly responded to that offering. We’re supporting this momentum by putting launch-level investment into a European advertising campaign, launching this week, which shows how Xbox 360 is changing the way consumers experience entertainment. With the New Xbox Experience on the horizon, and great titles like Lips®, Scene It?®; You’re In The Movies, Fable® 2, and more, there’s never been a better time to jump in to all that Xbox 360 offers.
The price drop has set the stage for a record breaking holiday season, and the launch this Autumn of the New Xbox Experience, which will reinvent home entertainment from the inside out, with a bold new look and feel that is fun, social and simple to use. It’s the first time in history that a mass market consumer electronics device has been reinvented through free software, changing the way we play games, watch movies, and even become contestants in game shows.”
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