Microsoft have today ruled out any chance of an Xbox 360 price cut in response to Sony slashing the cost of their PS3’s.
Chris Lewis, Microsofts Vice President of Interactive Entertainment said the following in an interview with VG247; “As you can imagine, we plan for these scenarios all the time,” he said in regards to the PS3 price cuts. “For me to sit here and say that was a big surprise would be a lie. Respect for what they do, of course. I love the competition, actually: it keeps us on our toes, and consumers benefit ultimately.”
Lewis continued by adding: “We think we offer great value now. We have better service provision than anybody. We attach more effectively than anybody. I think Xbox Live’s enviable. What we’ve achieved with Kinect has given us growth that I think others would aspire to at this point in the lifecycle. We’re happy with our position. While we’re not complacent about the competition, I wouldn’t trade places.”
Along with this Microsoft also revealed that they will not be backing down from the Japanese marketplace despite an obvious lack of support for the 360.