Virgin Radio have announced that it has launched a customised radio player for the Nintendo Wii and Playstation 3. The player will allow you to listen to all five of Virgin’s UK Stations through the console’s built in browsers. Virgin Radio, Virgin Radio Extreme, Virgin Radio Classic Rock and Virgin Radio Groove are available.
Viring Radio’s James Cridland said:
“It’s great for us to achieve another new media first and be the only UK radio station available on both of these massively popular games consoles. People are treating the consoles as part of their home entertainment media centre and now Virgin Radio will be part of that experience. This platform has great growth potential, particularly among early-adopters and the 25 – 44 audience popular with advertisers.”
Originally Written By: Scott Webber