Ubisoft Reaching Out In All Directions

Where Ubisoft have been a key element in the ever-shifting, dynamic landscape that makes up the games industry for well over two decades, it now appears that they are wanting to climb out of their pigeonhole and venture intrepidly into the vast and money-littered expanse of film and visual effects by leaving behind their title as a “games company” and becoming “an entertainment content provider”. And all this in ten years.

CEO of the Montreal arm of the seemingly omnipresent company, Yannis Mallat, believes that the development and publishing house can extend their franchises through a great range of media, “to expand our video game brands and to develop them on additional platforms to provide a global experience to an extended audience. Convergence doesn’t only mean film and video games. It is open to all platforms and mediums that could support our franchises”.

The company has long been fortifying their retinue of staff and expanding their internal skillset, including their purchase of the effects company behind scenes in Sin City and 300, Hybride Technology. It will definitely be interesting to see how Ubisoft grow and nurture their new projects as time passes.

Sam Finch

Sam has been unable to peel his bloodshot eyes and RSI-ridden wrists from the world of gaming since he was first introduced to it, like all good junkies, by his Grandad. From those early days of MegaDrive sweetness, bashing through the throngs of enemies on Shining Force II, his love of all things games has extended upwards and outwards onto a variety of platforms. You can either believe that spiel, or get the real scoop and know that his spaceship actually crashed here some years ago and he is currently incognito as a games writer for Console Monster.

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