Where Ubisoft have been a key element in the ever-shifting, dynamic landscape that makes up the games industry for well over two decades, it now appears that they are wanting to climb out of their pigeonhole and venture intrepidly into the vast and money-littered expanse of film and visual effects by leaving behind their title as a “games company” and becoming “an entertainment content provider”. And all this in ten years.
CEO of the Montreal arm of the seemingly omnipresent company, Yannis Mallat, believes that the development and publishing house can extend their franchises through a great range of media, “to expand our video game brands and to develop them on additional platforms to provide a global experience to an extended audience. Convergence doesn’t only mean film and video games. It is open to all platforms and mediums that could support our franchises”.
The company has long been fortifying their retinue of staff and expanding their internal skillset, including their purchase of the effects company behind scenes in Sin City and 300, Hybride Technology. It will definitely be interesting to see how Ubisoft grow and nurture their new projects as time passes.
