TV Style Adverts Coming Soon To a 360 Near You

TV and video apps over Xbox LIVE will soon find themselves overrun by advertisements of varying length. The 15-30 second ads will be viewed over Xbox LIVE which will no doubt annoy many 360 owners.

“With the growth of Xbox Live, advertisers no longer have to choose between digital and TV advertising – we’re offering the impact of TV and the interactivity and addressability of digital in one platform,” Microsoft’s Ross Honey, general manager of Xbox Live Entertainment, said.

“As more and more industry leaders like ESPN work with us to help monetize their content on Xbox Live, TV media buyers win with the ability to extend their standard TV spots to this highly engaged consumer audience.”

What do you guys think of this new move, an inevitability or just another case of Microsoft cashing in?

Lee Matthews

Lee is an avid gamer, photographer, film buff and sports fan. A scaly brat since birth it only seemed right for him to join Her Majesties Armed Forces of which he has been a proud member ever since. Despite a long absence from gaming, during which he spent many a night reminiscing about the glory days on Halo 2, Matty is now back online smashing his way through Black Ops and soon enough Gears of War 3 and Battlefield 3.

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