Any time you transition to a new platform, there is the opportunity to look at things with a new perspective. For us at 343 Industries, the launch of the Xbox One was an opportunity to think about what stories we wanted to tell, how to tell them, and how best to push the “Halo” franchise to showcase the platform. And, most importantly, combining our passion for “Halo” with the vocal and informative input from our fans.
“Halo” isn’t simply a perennial game franchise, it’s a part of the Xbox platform itself. In terms of innovation and ideation, it’s sometimes important to people who might not even play “Halo.” And of course it’s a passion and an essential experience for two generations of gamers. So we asked ourselves, how do we begin and where do we go with “Halo” on Xbox One?