Take-Two: ‘Rockstar want to blow consumers away’

The next generation versions of Grand Theft Auto V will exceed fan expectations, according to the game’s distributor.

Take-Two boss Strauss Zelnick told MCV that “nothing but the very best will satisfy Rockstar”.

He continued: “They want to blow consumers away. Whatever the expectation is, they want to exceed it. When you see GTA 5 on next-gen, I want you to tell me whether it is or isn’t better than your expectation. I can guarantee it will be better.”

Despite being one of the most successful video game releases of all time, selling over 34 million copes on the Xbox 360 and PlayStation 3, Zelnick has even higher expectations for the title: “One way to look at it is that 34m copies have been sold, but there’s 7bn people on Earth. So we have over 6.9bn people left to address.”

He added: “It’s a massive market and an amazing title. GTA is the standard bearer in the industry. How can you buy a next-gen console and not want to play GTA on it?”

Grand Theft Auto V launches on the PlayStation 4 and Xbox One in the autumn.

David Wriglesworth

David Wriglesworth is a Northern lad with a passion for gaming, who graduated from the University of Lincoln with a BA (Hons) Journalism degree. If you can drag him away from the consoles, you can probably find him Tweeting or watching Coronation Street.

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