Sony: PS4 targeting Wii owners who skipped PS3 and Xbox 360

Sony is using PlayStation 4 to target Wii owners who skipped the PlayStation 3 and Xbox 360.

The PlayStation 4 launched last November and became the fastest-selling console ever in the UK. Globally it has shifted seven million units, and is even outpacing the PlayStation 2.

While much of the console’s success is down to the early adoption by core gamers, Sony Computer Entertainment boss Andrew House told Eurogamer at the Develop conference in Brighton that there is a huge opportunity to attract those who bought a Wii but not a PS3 or Xbox 360 – in fact it’s already happening.

While the PS3 and Xbox 360 were successful consoles, shifting around 80m units each, the Wii was the standout winner of the last generation, selling over 100m consoles worldwide.

www.eurogamer.net

David Wriglesworth

David Wriglesworth is a Northern lad with a passion for gaming, who graduated from the University of Lincoln with a BA (Hons) Journalism degree. If you can drag him away from the consoles, you can probably find him Tweeting or watching Coronation Street.

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