Reggie Critical of 360 in Europe

In an interview with Mercury News, Nintendo of Ameria boss Reggie Fils-Aime has stated that the “360 is selling well only in one country: UK. Across the rest of Europe, it is not performing well. Wii on the other hand, is selling exceptionally well all through Europe.”

Microsoft has yet to reveal specific European sales figures, however, the Xbox 360 is fully expected to have sold 12 million units by the end of June 2007.

Reggie also went on to address to highly public Wii strap issue.

“MN: There was a lot of publicity early on about the strap issue. Any updates on how you are addressing that issue?

RF-A: We saw early on that consumers didn’t quite understand what they needed to do. Especially in bowling, they were letting go of the controller. And so the strap, instead of acting as a secondary precaution, was becoming the primary precaution and a limited number were breaking. We immediately addressed the issue, made it available to any consumer through a 1-800 number as well as online. I mean, the fact is, we didn’t even require proof of purchase. if a consumer called up and said, “I need a new strap,” we sent them a new strap.

MN: What about the people that cracked their televisions and damaged equipment, how are you guys handling those cases?

RF-A: Qe have a process where those consumers are contacted and the investigation process goes through. I think it’s fair to say that unfortunately there are always consumers who want to make an issue out of something that doesn’t necessarily happen to them. And as we go through an investigation process, we’re finding a remarkably small number of consumers who actually had damage (to their equipment).

MN: But will you replace somebody’s TV?

RF-A: It’s actually something that’s out of my hands. That is handled through our investigative arm. Our policy is we will satisfy the consumer. … But in terms of are we actually replacing televisions, I can’t honestly tell you.”

You can read the interview in full here.

Originally Written By: Scott Webber


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