Sony has revealed that yesterdays PS3 price cut gives 360 owners the chance to experience “the best games” the industry has to offer.
With Uncharted 3 and Resistance 3 being among Sony’s gem’s this Christmas, Director of Hardware Marketing John Koller told IGN that this is “a really good time to make the announcement and we expect a lot of traction”.
“We’re opening our arms for the Xbox 360 and Wii owners to come over. There’s a real opportunity for those consumers to be able to play, what we view, are the best games in the industry on the PS3 this fall.
“There’s a significant number of Xbox 360 and Wii owners who would like that second console and want to have the opportunity to play these exclusive games and content experiences, and this new price point allows them to do that.”
More importantly for Sony the PS3 “is still profitable” even with the additional price cuts now in place.