No Reduced Price for Test Drive in Europe

Last week we told you about Atari’s plans to retail Test Drive Unlimited at the reduced price of just $39.95. At the time it was unknown if the company were to release the game at a similarly reduced price in Europe. Well, the French publisher have today announced that the game will retail at the usual price in Europe, £49.99 or €69.99.

Speaking to MCV, Atari’s CEO Bruno Bonnell said
“The US and Europe are very different markets in terms of the penetration of Xbox 360 and HDTV. The US is much more advanced than Europe so we believe the time is right to introduce a lower price point. This is why we have chosen to be aggressive. But we won’t do that in Europe.

“I don’t see it as a problem. In other markets, prices vary from territory to territory. We shouldn’t expect to be any different in this industry.”

Bonnell also spoke about the recent decision to sell the rights to the Driver franchise to rivals Ubisoft.
“The deal was no different to anything we’ve done before. We have to make some serious changes and Test Drive is now our key franchise in the driving genre.”

Source: MCV

Originally Written By: Scott Webber

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