Nintendo are considering pulling UK television advertisements for the Nintendo Wii in the run up to Christmas because of the high demand.
Nintendo make about 1.8 million Wii consoles every month, but have said that the demand for the console has been “unprecedented and higher than Nintendo could ever have anticipated”. A Nintendo spokesperson has said “We are doing everything possible to supply continued levels of stock and meet demand as quickly as possible. As we are keen to act responsibly we are potentially looking at moving some advertising on some products into early 2008.”
Analysts have said that if the adverts were to be pulled, they would be replaced by advertisements for Nintendo’s handheld console, the Nintendo DS.