Nintendo Admits to Struggle with Wii Demand

Nintendo Europe’s Laurent Fischer has admitted to GamesIndustry.biz that they are still struggling to keep up with demand for the Wii, despite the consoles launch over three months ago.

Fischer told GI:
“We are still struggling to deliver the right numbers of hardware to cope with demand. We’re planning to increase the production capacity but it’s not something that can be done in a couple of days. We have to be patient. We’re delivering new units to market every week and everyone at Nintendo is working really hard to ensure it’s harming the consumer as little as possible.

“We know that in the Japanese, US and European market to find a Wii on a daily basis it’s not so easy. You have to pre-register or pre-order from the retailer. We’re having difficulty coping with demand because of the recruiting power of the Wii. It’s even more powerful than anyone had guessed.”

Nintendo remains on course to hit it’s target of six million units sold worldwide by the end of March.
“It’s astonishing to think that with six million we’re not able to fulfil the initial demand” Fischer stated.

Originally Written By: Scott Webber

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