Things are rough for the Xbox One in Japan! The launch was a disaster, and the weeks following have seen weaker and weaker sales. But good news, Xbox Japan isn’t ready to give up.
After selling a mere 23,562 Xbox One consoles at launch, Microsoftmoved only1,314 consoles in its third week on sale.
When Japanese game magazineFamitsuasked Xbox Japan honcho Takashi Sensui if the company was satisfied with the current state of the Xbox One in Japan, he replied: “It’s not as though we’re satisfied with the current sales state. We hope to continue through taking user feedback and improving [the Xbox One] and offering content that everyone can enjoy.
“We are also aware that reaching out to let more people know about the Xbox One is vital. However, the current console generation has become very long. We hope to lay out a long-term vision and to focus on publicity for our console. Taking the first step was very important, and as for how to permeate the market from here, we hope to continue to do our best.”
David Wriglesworth is a Northern lad with a passion for gaming, who graduated from the University of Lincoln with a BA (Hons) Journalism degree. If you can drag him away from the consoles, you can probably find him Tweeting or watching Coronation Street.