Department store John Lewis is planning to start selling videogames on a wider basis in its stores before the Christmas period, industry website, MCV states.
They are investing £6 million in thirty new stores that focus on home and electrical lines, with the first of the stores to open in Poole from October.
Previously John Lewis has sold small quantities of consoles in the past, but have not yet tried to compete with the big boys like Game and Gamestation.
The store plans to improve its software line as well as offer more consoles.
John Lewis’ product development manager for entertaintment, Tom Smith said:
“Over the last 24 months, gaming has very much moved from the bedroom to the lounge as Nintendo has made it something families can enjoy together,
“We are also seeing the age range of the core gaming population spreading, as those who left it in their teens return to it in their late ‘30s. Grandparents are not just buying gifts at Christmas, they are buying for themselves. More and more John Lewis customers have gaming as part of their lives and expect us to provide solutions.
“Gaming has been a focus over the last 12 months, not just to sell hardware, but investing in our relationships with software suppliers and looking at ways, with limited space, we can provide a coherent assortment. Are we there yet? No. But we will be a lot closer before Christmas.
“Combine this with our award winning customer service from our store partners, taking you through what additional benefits the latest generation of consoles can provide, we believe we are well placed to be part of this very exciting and rapidly changing market.”
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