Not any old ad, oh no. This 60 second advertisement will feature Master Chief as you have never seen him before (apart from perhaps the odd scanned images leaked on the net).
The ad will be aired on Xbox.com in Europe around 02:15 GMT/03:15 CET on Tuesday 5th December, but if you’re living across the pond the ad will air on TV for the first time in North America during the ESPN Monday Night Football on December 4th.
The ad has been created by the advertising agency McCann Erickson and will provide viewers with a unique and compelling (all but rendered) look at Master Chief and the world of Halo 3. It is tipped to be one of the most anticipated ads of the year according to the press release.
So set your watches, alarms, personal organisers or just chalk the date and time on to your wall. We are sure Halo fans will not want to miss out on a second taste of what’s in-store for us next year. The ad will also be available on the Xbox Live Marketplace in case you live in Europe and cannot wait up that long and failing that we’ll have the video for you right here as soon as we get it.