A new project from Future and SCE UK will enable gamers to download interactive, high definition editorial content from PlayStation Network every week in what Future terms ‘a first for the UK games industry’ and a “ground-breaking product.”.
Senior vice president and managing director of SCE UK Ray Maguire said of the deal: “As PlayStation 3 moves the gaming experience to a more social and competitive online environment, so the natural development in line with our consumers choice of media is to produce a companion publication in the digital realm.”
“Future is best placed to meet this challenge and produce a perfect partner to the Official PlayStation magazine delivered via the PlayStation Network.”
Future UK’s chief executive Robert Price added: “We are very excited to further strengthen our relationship with Sony, working together on this ground-breaking product.”
“As the publisher of Official magazines and digital content for Sony PlayStation in the US and UK, we are creating powerful integrated media solutions for readers and advertisers across different platforms, in print and online.”
“This product will provide a unique way for advertisers to connect directly with gamers through their consoles using the very latest high definition content.”
This new weekly ‘magazine’ is expected to launch early next year and then roll out into other European territories.
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