Following the huge success of Xbox LIVE Marketplace Video Store in the US, where it has changed the way Xbox 360 owners view and enjoy video, Microsoft today announced that Xbox LIVE Marketplace Video Store will open for business in the UK, Ireland, France and Germany on 11th December.
Xbox 360 owners will be able to rent full-length films such as 300, Harry Potter and the Philosopher’s Stone to The Perfect Storm, from as little as 250 MS Points (*ERP £2 or €3) for Standard Definition movies and from 380 MS Points (*ERP £3.20 or €4.50) for High Definition movies.
With this launch, Xbox LIVE Marketplace becomes the first video on demand service to be available in six countries – US, Canada, UK, Ireland, France and Germany – and cements its place as the worldwide leader in online distribution of high-definition gaming and entertainment content.
Robin Truchy, Director of Xbox LIVE for Europe, Microsoft Entertainment and Devices Division, commented: “Xbox Live Marketplace Video Store in Europe is all about adding to the ever-expanding number of entertainment choices that our consumers have on their Xbox 360. We want to give them the entertainment they want, in the format they want, when they want it and at an affordable price. We were already offering HD games, HD music videos and the option to enjoy HD-DVD format films, now we are offering HD movies to download and rent as well. This is very exciting for us and the consumer.”
“Providing consumers with more choices and improving the movie experience at home is at the heart of Warner Bros. Digital Distribution’s strategy and we’re delighted to support Xbox Live for the European launch of their Video On Demand service” said Marc Gareton, Warner Bros. Digital Distribution Senior Vice President International.” Microsoft has built a very successful platform, in both Standard Definition and High Definition, and we are happy to make it a home for our movies.”
Pierre-Ange Le Pogam, Managing Director, Europacorp, added: “It is very exciting to partner with Xbox LIVE for the European launch of their new Video on Demand service. This is a great and convenient way for everyone to discover and enjoy our movies, and we look forward to bringing more and more content to the platform in the coming weeks and months. We welcome to Xbox LIVE consumers into our passionate world of movies.”
Arash Amel, Senior Analyst, Head of Broadband Media, Screen Digest, commented: “As Hollywood turns its attention towards selling digital copies of its blockbuster movies, the delivery of movie content over the open internet has become a key battleground for a broad range of service providers. Screen Digest predicts that the total European movie download market will be worth €350m by 2012, up from €17m in 2007. The Xbox LIVE Marketplace Video Store, as the first multi-territory hardware-based online movie delivery service in Europe, is expected to be a European market leader for movie downloads. Consumers in both the US and Europe have already made it abundantly clear that they are reluctant to watch two-hour long films on their PC, instead preferring to view them on personal devices or most preferably devices that can provide a link to their large-screen living room TVs and home entertainment systems.”
Xbox 360 gamers in the launch countries can access Xbox Live Marketplace Video Store with either an Xbox Live Silver or Gold membership and a broadband connection. More information about the content available on Xbox LIVE Marketplace Video Store can be found at: www.xbox.com
Are you excited by this news? Is 250-380 MS Points a good enough price for SD and HD content? Leave us your opinions on the Xbox LIVE Video Marketplace in Europe below.