EA’s Peter Moore wants EA to be the biggest and best sports brand out there. Here’s what he had to say:

“EA has had an extremely successful sports brand for years, but we’re evolving with new experiences targeting new consumers in our space… There’s a hunger that fuels our teams to challenge to be the leading sports brand in the world… We need to knock down the barriers to those who find the learning curve of our games too steep, and find new areas in sports – and health and wellness — that our brand can truly make a difference.”

What do you all think? Can EA be a bigger sports brand than, for example, Nike or Adidas? Or do you think he’s specifically referring to games only? Let us know

Jeremy White

Jeremy is really a little kid who took over a 6'3 adult body. He likes the X-men, Spiderman, Batman, Superman, The Incredibles, Finding Nemo, Stewie..you get the picture. He reviews games and writes news for Console Monster. The games he most likes to play are games like Lost Odyssey and Final Fantasy, especially FFVII. He wants to marry Aeris, but would settle if Seth came along and was more aggressive towards him. He loves the NFL (yes American Football), and his teams are the Dallas Cowboys and the Green Bay Packers. His video game writer/blogger/gamername alias (cause he thinks it's cool) is Adridius.

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