E3 to be downsized in 2007

The Entertainment Software Association (ESA) has confirmed recent reports that, as of 2007, E3 will become a much smaller event. In a statement, ESA president Doug Lowenstein said:
“It is no longer necessary or efficient to have a single industry ‘mega-show,’ By refocusing on a highly-targeted event, we think we can do a better job serving our members and the industry as a whole, and our members are energized about creating this new E3.”

While no specific venue has been confirmed to host E3 07, Lowenstein did confirm that the event will again take place in Los Angeles. Sources within the ESA are claiming that many of the top publishers – including Microsoft, Sony and EA – were among those wanting changes to the event for financial reasons. It’s estimated that it costs exhibitors well over $50 million to attend the event.

Further details on the new look E3 are currently unknown. Lowenstein finished by saying:
“The new E3Expo will take shape over the next several months. It remains an important event for the industry and we want to keep that sense of excitement and interest, ensuring that the human and financial resources crucial to its success can be deployed productively to create an exciting new format to meet the needs of the industry. The new event ensures that there will be an effective and more efficient way for companies to get information to media, consumers, and others.”

Originally Written By: Scott Webber

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