Over the last decade, with the immutable rise of the viral video, parkour has gone from strength to strength, with its practitioners pushing the limits of sanity further and further. As with other popular, visually engaging extreme sports, it’s been used to promote products on more than a few occasions. With more and more games including parkour elements in their mechanics, it’s working it’s way to becomingde rigeur to release some sort of parkour-orientated marketing material, notable examples including promo material for theAssassin’s Creed seriesand this Mirror’s Edge-based video.
Now it’s the turn ofDying Light to take to the rooftops. Promoting the upcoming zombie-packed survival horror from Polish devs, Techland, a POV zombie chase scene over the high places of Cambridge, England has been created by parkour and freerunning producers, Ampisound – the team also responsible for the Mirror’s Edge vid.Check it out below.
Protip: Take to the rooftops if things get a bit too…bitey.
Dying Lightwill release on Xbox One, Playstation 4 and PC on January 27th in the Americas, January 28th in Asia, Australia and New Zealand and on January 30th in Europe.
