You know the famous phrase. The one that’s seen some lawsuits raised for the failure to actually provide wings once consumed. Well Red Bull are now venturing into another form of advertisement for their energy brand. Activision have announced they have teamed up with Red Bull to offer gamers the chance to play some exclusive DLC for Destiny, and the only way to get it is to purchase a specially marked can of the energy drink.
The DLC will test players speed and strategic abilities in new ways. Sadly the DLC has only been announced for the US and Canada.
“Access to the quest will be available on specially-marked cans of Red Bull and leverage themes of speed, tenacity and strategy inspired by the energy drink, through www.RedBullQuest.com,” the blurb said.
“Each Red Bull can will also include bonus XP to help players prepare for this epic quest. Players can start using the bonus XP throughout the summer, with the in-game quest kicking off following the launch of The Taken King.”
The content will be tied to Red Bull until the end of the year, then from there it will be made available more widely.
Will you actively seek to purchase a marked can of Red Bull to obtain the DLC? I just hope it comes to the UK.