Activision take Bond from EA

Yesterday Activision announced that they have secured a deal which will see them making Bond games until 2014. Bond games were originally made by EA, but this new deal will see Activision develop and publish each and every game created from the Bond series.

Mr Griffiths, the Activision CEO had this to say about the new 007 deal, The James Bond franchise creates tremendous global expansion opportunities for Activision as it is one of the few video game licenses that appeals equally to domestic and international consumers, James Bond storylines are rich with style, drama and action, all of which lend themselves perfectly to developing extraordinary games that capture the thrill of being the most celebrated secret agent in the world.

EON Productions David Pope had this to add, Activision’s track record of developing engaging and sophisticated games across all platforms makes it the ideal partner to introduce the Bond videogame experience to a new generation of game players, as well as to provide new thrills and excitement for the legions of people who are already fans of the Bond films and games

Let’s just hope Activision know what they are doing. After the disastrous ‘From Russia With Love’ Activision will have to pull out all the stops to get gamers back playing Bond titles.

Originally Written By: Lee Matthews


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