Activision Post Record Profits

Activision Blizzard has today revealed that it’s profits from the 2011 calendar year have significantly risen in comparison to the figures of 2010.

The publisher has posted a net profit of £688 million, more than double that of 2010. Revenue also rose 7% to £3 billion.

Call of Duty: Modern Warfare 3 as you have no doubt guessed was the biggest selling game in 2011. This was also helped by the 1.5 million users currently registered to the new ‘Elite’ service. Even Black Ops lent a hand coming in as the fifth best selling game of last year.

With a new game that “already looks fantastic and will bring meaningful innovations to the franchise” on the cards it wouldn’t surprise us to see these numbers rise even more so by the end of 2012.

It’s not all rosey though as another 100,000 World of Warcraft members left the game leaving just 10.2 million players.

Then again Activision have also done well in the kids department, with Spyro: Skylanders coming in as the best selling kids title of 2011. Bobby Kotick, CEO, went as far as to say that Spyro “is on track to become an important and sustainable franchise”.

He finished by saying, “With better than expected net revenues, record earnings, record operating margins, and having generated nearly $1 billion in operating cash flow, Activision Blizzard continues to set the industry success bar. Our extraordinary employees around the world are focused on making 2012 another great year for our audience and stakeholders.”


Lee Matthews

Lee is an avid gamer, photographer, film buff and sports fan. A scaly brat since birth it only seemed right for him to join Her Majesties Armed Forces of which he has been a proud member ever since. Despite a long absence from gaming, during which he spent many a night reminiscing about the glory days on Halo 2, Matty is now back online smashing his way through Black Ops and soon enough Gears of War 3 and Battlefield 3.

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