The Playstation 4’s Share Play functionality, which allows one user to stream gameplay to another and to transfer control of the game being played to that secondary user for 60-minute spans. This essentially means that two players across the world can share one copy of the game, although they cannot play simultaneously and the gaming sessions of the ‘borrower’ are limited to one hour in length at a time.
Though it’s hardly the best way of enjoying a game, it does mean that one copy can be shared. Apparently concerned at how this may affect game sales of its PS4 version, Activision have blocked this feature forCall of Duty: Advanced Warfare, despite Sony’s suggestions when announcing this feature that 3rd party developers and publishers would have no powers to disable it.
Seems as though Activision are shooting themselves in the foot here. Share Play is a ridiculously ineffective way of sustainably sharing a game and is only really suited to giving friends a taste of titles new to them, something which itself would surely increase sales, perhaps attracting new users that may otherwise have avoided catching the bug.
