The Need for Speed series has been poor of late, but with their recent Need for Speed game, Need for Speed: Shift, the franchise has managed to surpass the ‘selling 100 million copies’ mark. That’s a lot of copies and a lot of dosh. I tried doing the maths and came up with this formula; £39.99 x 100 million = $$$$$$$$$
Speaking to Videogamer, EA’s VP Keith Munro had this to say:
“Less than a handful of franchises up until now have reached that milestone, and we’re honoured actually,”
“We really have to thank our fans. Especially those guys that buy our game or buy Need for Speed every year. We’re very excited, but we really just need to thank our fans.”
Munro then went on to defend its recent title Need for Speed: Shift after the game failed to take North America by storm;
“I think Need for Speed: Shift’s done pretty much what we had expected,” he added. “As you know, it’s the first Need for Speed game in many years to launch into the September window, traditionally we launch in November, the holiday window.
“We’re actually pretty proud of the numbers it’s done, because it launched into a different window. We’re typically the holiday racing title, so there’s a lot of retraining that has to be done to make people aware of our launch.
“It’s actually hitting a similar number for the days in the market in North America as what we shipped last year, in the holiday window, which is a much higher sales period. So it’s not that concerning actually to us and as I said earlier, it’s meeting our expectations.
“Down the road we will be evaluating the performance of Shift. We want to be having a lot of conversations with consumers about what they loved and what they would change, and there is definitely potential for us to consider sequeling that title.”
That final phrase pretty much summed EA up. Yet another Need for Speed title is most likely in the pipeline. Are you fed up with the Need for Speed franchise? Me personally lost faith since NFS: Most Wanted.
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