Zynga: 'Xbox Live's too small a demographic'

Zynga: ‘Xbox Live’s too small a demographic’

Published On March 21, 2011 | By David Wriglesworth | News

Facebook games giant, Zynga, will not be bringing their titles to consoles.

The creator of the likes of FarmVille and Mafia Wars has already expanded to mobile, though rumours of Xbox Live Arcade and PlayStation Network were quickly shot down.

Speaking to IndustryGamers, Zynga’s Chief Game Designer, Brian Reynolds, described the demographic of Xbox Live as being “too small.”

He began: “We’re after a lot of demographic. If I explain what we think is the core magic of social, I think that will explain the relative attraction, or the lens through which we view the relative attraction of different platforms.

The thing that seems to make social gaming and networking magical is the fact that all my friends are potentially there and they might see the things that I’m posting or doing or expressing.

“[Xbox Live’s] too small a demographic. Think about, of my friends, how many of them own an Xbox 360? Well, I’m a game developer and I even come from a triple-A space so we might even be in the double digits…

Twenty or maybe even thirty percent of my friends might have an Xbox 360, but effectively 100% of them have Facebook and effectively 100% of them have a mobile phone. Of them, probably 90% have a smartphone.

Mobile is the obvious next place for us to go because it is an inherently social platform. I mean, we’ve got to be on several different kinds of platforms, but especially if we can figure out a way to have people socialise cross-platform. Then, hey, we’re helping with the problem. We’re helping people socialize that wouldn’t be able to.

[Source: IndustryGamers]

About The Author

David Wriglesworth is a Northern lad with a passion for gaming, who graduated from the University of Lincoln with a BA (Hons) Journalism degree. If you can drag him away from the consoles, you can probably find him Tweeting or watching Coronation Street.