Tesco stores, the self-named ‘home of gaming’, obviously doesn’t mind kicking an enemy while it’s down.
With GAME having been bought and it’s remaining 333 stores now staying open Tesco has slashed it’s gaming prices across the board.
Mass Effect 3 and SSX come in at only £24.91, a price that GAME will never be able to match and Tesco know this. It doesn’t stop there with Saints Row: The Third and Street Fighter X Tekken both selling for just £21.91.
Mario and Sonic at the Olympics for the Wii is just £19.91, just in time for the British Olympic Games. You can also pre-order Max Payne 3 and Prototype 2 for just £37.91.
After the news last week of GAME’s financial troubles, Tesco slyly hit the flailing company with a cheap shot by saying that they have “the largest number of game stores in the UK”.
Sainsburys and Asda are also getting on in the action slashing countless video game prices.
It’s like a pride of Lions settling down to a recently killed Zebra. Can GAME revive itself with such cut-throat competition, or is it just putting off the inevitable?