Elite 8: Peter Moore’s Plans for Marketing

Earlier in the week, Peter Moore made a speech at the Ziff Davis Electronics Game Conference, called “The Elite 8: Eight Ways to Confront Elitism and Open Doors for Our Industry.”

The speech’s theme was “Gaming to the 10th”, focusing on the rapidly growing videogame industry. Moore presentened intangibles, minor statistics, and large visible stats that brang a stir to the audience. In his speech, Moore called to “open the doors” to a new market which the current industry hasn’t tended to yet. By this I’m talking about the people who have never wanted to pick up a controller but rather watch a sitcom rerun. Most of Moore’s speech emphasized on making the Xbox 360 the correct choice for these misled few. Some points include reducing prices, “Youtube” like features, and a much more approachable Microsoft. The Elite 8 is below:

  1. Beyond The Boys In Their Bedrooms. Appeal to a much wider audience.
  2. Don’t Pass The Buck On Rising Development Costs. We need to find ways to reduce costs and restructure our revenue models.
  3. Rebel Without A Platform: Bring Aspiring Developers Into The Fold. For too long we’ve expected the developers of the future to claw their way up to us … we have to start coming to them and proactively develop a farm team of future stars.
  4. It’s A YouTube World: Embrace Community Created Content. We’re control freaks when it comes to how games are delivered to consumers. We need more spaces where garage designers can get noticed.
  5. Set Us Free. We should look at delivering new IP in new ways that recognize how powerful a concept shaping your own gaming experience is.
  6. We’re Too Cool For School: Make Ourselves More Approachable. Games are more powerful, but less approachable. We need to make more games for more people. Expand demographics, online gameplay, strong family settings.
  7. Lower The Total Cost Of Ownership With Choice. Consumer should have choices, starting at entry level, purchases should be upgradable, don’t lock consumers in.
  8. Treat Windows Like A Gaming Platform. Windows as a platform reaches more people than any console ever will.

Originally Written By: Steve Wysowski

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