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Console Monster attended the Edinburgh Interactive Festival 2009 in which a few of the bigwigs were in attendance, Peter Moore being one of them.
Well Peter Moore was the first in line to give his conference and I managed to get his presentation in full. He discusses the challenge EA faced when creating a new iconic sports brand, especially the challenge they had, as bizarre as it sounds, of talking to women, as EA was known as the brand for the husband, brother or son, and not related to women in any way.
Also discussed was EA's core values and what they focus on when creating a new game rather than just churning out roster updates year after year.Length: 55 Mins
File size: 26 MB
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