TV and video apps over Xbox LIVE will soon find themselves overrun by advertisements of varying length. The 15-30 second ads will be viewed over Xbox LIVE which will no doubt annoy many 360 owners.
"With the growth of Xbox Live, advertisers no longer have to choose between digital and TV advertising - we're offering the impact of TV and the interactivity and addressability of digital in one platform," Microsoft's Ross Honey, general manager of Xbox Live Entertainment, said.
"As more and more industry leaders like ESPN work with us to help monetize their content on Xbox Live, TV media buyers win with the ability to extend their standard TV spots to this highly engaged consumer audience."
What do you guys think of this new move, an inevitability or just another case of Microsoft cashing in?