Trailers play a massive part in the marketing of videogames in today’s gaming age. Back in the day (not really old enough to use such a phrase) videogames were mainly advertised via viral posters, unlike the viral videos you see littered throughout My Space and Game Trailers today.
What’s more, trailers come all shapes and styles. You get the explosive action ones where the publisher is basically ramming the game down your throat whilst screaming ‘BUY ME’, yet you also see a lot more well crafted trailers, the videos that leave you on a cliff-hanger and have you buying the game out of sheer necessity to see where the trailer's story leads.
Here’s a list of game trailers that are either memorable, in your face or simply well crafted, and it’ll give you a chance to once again cast your gaze to games of old. Enjoy.
We start with two kids in a field - you have to wonder where this is going. Thankfully cue the sound of an explosive projectile smashing into the sand and Master Chief is back in the room. Halo fan or not this is one of the most well put together trailers seen for a long time. The final jump leaving gamers on tenterhooks and the teasers littered throughout the video (like the bubble shield, which was unseen until now) made for a video watched time and again by Halo fans around the world. Shame the game didn’t live up to the trailer.
Gears of War
You’re a new shooter coming into a world crowded by the likes of Call of Duty and Halo, what do you do? More blood, bigger guns, better armour and gruffer sounding voices. This was our first introduction to Marcus Fenix and talk about taking the gaming world by the scruff of it’s neck. The trailer finishes with all of us wondering what the hell Marcus was dealing with as the video faded to black. What is more Gary Jules’s Mad World playing in the background compliments the on-screen animation beautifully, making for what has to be regarded as one of the greatest release trailers ever created.
This is one of the few trailers that actually got me to go out and buy the game, and to this day I have no reason as to why. The trailer features very little from the game, instead your left watching a small room being devastated in a hail of gun fire. The only clip from the game simply continues the trailers theme with yet more destruction & explosions, and funnily enough, the rifle on the TV never stops firing off rounds, even between clips. Destruction = Awesome.
A trailer that looks like your re-creating the D-Day beach landings and ends as all videos should end, with you taking down a futuristic helicopter with a shoulder mounted RPG. This was less about suspense and creativity instead they opted to simply shoot now, let you ask questions later and it does make for a pretty memorable game trailer.
Ghost Recon: Future Soldier
Now we’re starting to see just how good some of the more modern trailers are. With Future Soldier Ubisoft have taken a different approach, playing out the game as if it was a reality. Real characters mean that you, the gamer, make more of a connection with the characters. The suspense, action and general layout will have you waiting impatiently for the eventual release of Future Soldier (all be it delayed countless times now). It is a stunning video and a joy to watch.
You’ve got to love this original trailer. Watching on as Altair works his way through numerous guards as the Templar’s chat away. Then at around 46 seconds into the video a quick flash of white on one of the Templar’s goblets reveals that they are not the only ones in their rather serene church. Not only does the in-game footage compliment Assassins Creed well enough on it’s own, but the CGI clip hooks gamers into a plot that, although ancient, is brought back to life through Assassins Creed.
Star Wars: The Old Republic
A Star Wars trailer that lives up to the film's cinematic impact. This truly is epic from beginning to end. The short clip tells a story that has you on the edge of your seat, and before you know it, in your local games retailer buying the game. The animation is crisp right down to the smoking light sabre rolling across the floor. George Lucas can be proud.
The Lost Odyssey
Not a game that you’d usually slip into the same mould as those around it on this list. Alas this particular trailer is crafted together so well that you’d be forgiven for thinking your watching a full blown movie down at your local cinema. Watching the swords slice through each character as if it were a knife going through butter it truly is awe-inspiring to watch.
Shadow of the Colossus: HD
This trailer sets a perfect scene for the remastered version of Shadow of the Colossus. Watching the giant stone figures rise above you is truly a sight not to be missed. What’s more you get another glimpse into your dragon wing surfing, colossus head smashing, horse riding antics. The only difference that it looks all the more glorious in HD.
Without a doubt the best trailer to grace our screens. The animation is perfection defined. The action within the video sums up the game and the character #47 beautifully. Each death is different but well executed, there’s no explosions as there is no need, Hitman is about graceful, silent kills. What is more it is the best directed trailer you’re ever likely to witness. Each clip within the trailer blends seamlessly into the next until your left standing in front of Diana, your pistol by your side and an ending that makes you wonder just what happens next. Hitman is back, and damn it isn’t half with a bang!
Agree or Disagree? What's everyone elses favourite trailer?