Xbox 360: Back to Japan?
Japan was always going to be a tough nut to crack for Microsoft. Hopes were high with the 360 as many big Japanese developers were on board and announcing some interesting titles. When the launch did come around however, the lack of games and interest in the unit doomed it to an early grave. With over a 1000 units sold each month the 360 is on par with the aging Gamecube, so Microsoft have to do something to rescue it’s new baby.
Well, it looks like Microsoft may just be re-launching the 360 in Japan at the end of June. They are hoping that their next batch of good titles will be enough to wow the Japanese gamers into buying the console. They are hoping to do this on the basis of the following games: Sega’s Chromehounds (Japan loves mechs so this should go down a treat), AQ Interactives: Bullet Witch (Devil May Cry with Spells and guns. Hopefully Live! too), the odd Spectral Force 3: Innocent Rage (Turn based cute RPG) and the launch of Ubisoft’s own Ghost Recon: Advanced Warfighter.
So far Microsoft are covering the right bases with mechs, spells and RPG’s but it will be interesting to see how Japan responds to GR:AW. They are not big into their First Person Shooters but it’s better to have more games to relaunch the 360 than none at all. Maybe a little more support from Konami, Capcom and Square-Enix would be appreciated for the re-launch, as these are the developers that so many in Japan look to for amazing titles.
June may also see a reworking of the marketing for the 360 and maybe even some price changes to reflect Microsoft’s renewed interest in the Japanese market. 360Monster will keep you up to date with what happens come June/July. If Microsoft can manage to get 360 interest in Japan, it means that some of the bigger Japanese developers will head towards the 360 which is only good for us.
Originally Written By: Barrie Rogers