Techland extends #DrinkForDLC campaign
Following an overwhelming response to Dying Light’s #DrinkForDLC campaign, Techland has announced a new promotion.
The campaign, which was initially a joke mocking Destiny’s Red Bull promotion, will now run throughout 2015, with free downloadable content on offer.
The DLC packs will go into production once the number of tweets containing the #DrinkForDLC hashtag passes 10,000, 20,000, 35,000 and 50,000.
Techland said: “Yesterday Dying Light playfully encouraged people to drink water in exchange for a free docket code that gives players a high-tier weapon to redeem in-game.
“The response from the community was overwhelmingly positive with fans from all over the globe joining in.”
The studio continued: “To thank fans for their involvement, today Techland announced an additional level to the Drink For DLC campaign. Techland have decided to design, create and release a number of all new free DLC packs for Dying Light throughout the second half of the year.
“The campaign will be led by the fans reaching successive stretch goals – by posting pictures of themselves drinking water on Twitter and tagging them with #DrinkForDLC.”