EA Plans to expand its audience
EA Sports, which is most notably known for their gaming behemoth, Madden, plans to make its games more accessible to a wider audience. Peter Moore of EA explains:
“What we’ve got to do to grow the market is bring in the football fans, that own high def TVs, that love football, and yet don’t enjoy our games because they see them as too hard. Now the strategy we have here is to maintain our core consumer, but we’ve also got to go out and captivate the masses.
“You do that by having easier menus, more intuitive gameplay. People are intimidated by the controller. They walk past the TV and if you say ‘hey, do you want to play’, they say ‘No, I just don’t want to make a fool of myself’.
“There are too many buttons and triggers and d-pads. We’ve got to break a lot of that down.”
He makes another comment on bringing in the casual gamer while appeasing the gamer that has been with EA Sports for the long haul.
“They’ve been with us for decades in some instances. To be able to grow the market you cannot lose that consumer but you need to invite more people in with an experience that is different from the one that the core enjoys and thoroughly enjoys.”
So what do you guys think? Do you think they will be able to appeal to the masses while keeping the hardcore fans of a series such as Madden in tact? Or will they dumb it down and ruin it for the hardcore players?