EA is changing their E3 plans big-time
Electronic Arts is essentially skipping E3 this year, pulling out of the trade show in favor of their own events in Los Angeles and London that will be open to the public.
Rather than hosting an E3 press conference and putting up a big flashy booth for trade show attendees, the publisher will hold an event called EA Play that will run from June 12 to June 14 at Club Nokia in Los Angeles. They also plan to hold a one-day event on June 12 at The Mermaid Event Center in London. Anyone who wants to attend either event can sign up for more information on their website.