Disney and MGM Join XBL Marketplace Video Store
Microsoft Corp. confirmed at the 2008 International Consumer Electronics Show (CES) Show in Las Vegas that Disney – ABC Television Group and Metro – Goldwyn – Mayer Studios Inc. (MGM), will be offering XBOX Live Marketplace Video Store content to XBOX Live Members in the U.S.
“Disney-ABC Television Group and MGM are two of the biggest names in the entertainment industry, and this announcement helps continue to evolve and diversify the content offering on Xbox LIVE,” said Robbie Bach, president of the Entertainment and Devices Division at Microsoft. “The ability to offer such great content in high definition further expands Microsoft’s commitment to connected entertainment with Xbox 360.”
The content which will go live later this month for U.S. members will show TV shows and movies from the ABC Television Network, ABC Family, ABC News, Disney Channel and Toon Disney as part of an agreement with Disney-ABC Television Group. It’s expected over 500 hours of content in both standard definition and high definition will be offered including television shows such as Lost, Grey’s Anatomy, Ugly Betty, and Desperate Housewives. ABC shows will include shows from ABC Family such as Kyle XY and Greek, as well as Disney Channel shows including Hannah Montana and The Suite Life of Zack & Cody and select Disney Channel Original Movies such as High School Musical and High School Musical 2.
“As a company dedicated to providing consumers with a variety of high-quality entertainment and news content that they can view at their convenience, regardless of time, place or platform, we are very excited to bring our programming to Xbox LIVE members,” said Anne Sweeney, co-chair of Disney Media Networks and president of Disney-ABC Television Group. “This new agreement will not only provide incremental viewing opportunities, but also provides a wealth of promotional opportunities to further awareness of our shows and brands.”
MGM will offer classic films ranging from the Rocky series to Dances with Wolves. Action-thrillers such as Terminator, Silence of the Lambs, and The Amityville Horror, comedies and broad-appeal titles such as Legally Blonde, Barbershop, and Agent Cody Banks, and award-winning films such as Platoon, Rain Man, and The Usual Suspects highlight the diverse launch line-up. MGM have said that a lot of these will be available in High Definition.
Co-president of Worldwide Television at MGM, Jim Packer said: “The Video Store on Xbox LIVE Marketplace has proven to be very successful, and we are excited that MGM will be a partner in 2008. At MGM we are always looking for new ways to reach our broad audience, and partnering with Microsoft allows us to make our legendary library available to the millions of Xbox LIVE members here in the U.S.”
It is not yet known when European gamers will receive the content but U.S. gamers will be able to download the content at the end of the month.