Destiny had the ‘biggest new video game franchise launch in history’
The launch of Destiny has set a number of records, according to Activision.
The first-person shooter is “biggest new video game franchise launch in history” and sold over $500 million worth of stock to retailers on day one.
Furthermore, Destiny is the fastest-selling digital console release of all time and is on track to follow Call of Duty and Skylanders to become a new billion dollar franchise, according to the publisher.
Activision Blizzard CEO Bobby Kotick said: “Based on extraordinary audience demand, retail and first party orders worldwide have exceeded $500 million forDestiny. This industry milestone marks another blockbuster success for our company and demonstrates our unique ability to create some of the most successful entertainment franchises in the world.”
He continued: “The success ofDestiny, along with the recent introduction of Blizzard Entertainment’sHearthstone, is further validation of our unique capabilities to create great entertainment franchises from the ground up.”
A record-breaking $500 million was spent on the development of the game, which was released on Tuesday, September 9th, 2014.
Activision Publishing CEO Eric Hirshberg explained: “Since the beginning, we’ve been confident that our investment and belief inDestinywould pay off. But not many people believed we’d be able to say it did so on day one.
“Destinyis officially the biggest new franchise launch in our industry’s history. It’s also the highest-selling day one digital console release in history. We have more confidence than ever thatDestinywill become one of the iconic franchises of this generation, and Activision’s next billion dollar brand. Most importantly, it’s just a great game which we can’t stop playing.
Hirshberg added: “A big thanks to our incredibly talented team and partners who helpedmakethis happen, most importantly, our partners at Bungie.”