Dead Rising Sells Fast
Dead Rising is officially the fastest selling title in the UK for the Xbox 360 video game and entertainment system from Microsoft according to Chart Track figures and debuts in the All Formats chart this week (w/e 9th September 2006) at number 1 beating off stiff competition from Test Drive Unlimited and Saints Row.
“We’re thrilled that Dead Rising has done the business,” commented Claire Mercer UK and Export, Sales and Marketing Director, “Consumer anticipation has been astronomical along with excellent support from retail and press; the advertising campaign was also one of our most impactful yet”
“We’re so pleased that Japanese developers like Capcom are creating such quality games for the 360,” commented Microsoft’s UK regional Director, Neil Thompson, “And with 360 games taking the top 3 spots in the all formats chart this week it shows the growing strength of the platform in the UK and augers very well for the future.”
Look out for our very own review on Dead Rising this coming week.