Call of Duty: Advanced Warfare is biggest entertainment launch of 2014 (so far)
Call of Duty: Advanced Warfare is the biggest entertainment launch of 2014 (so far), the game’s publisher is announced.
According to Activision, the figure is “based onCall of Duty: Advanced Warfareretail and digital sell-through, and reported movie, music, and book gross sales, each for the first week following initial launch, according to publicly-available data, retail customer sell-through information, and internal Activision estimates”.
Speaking about the achievement, Bobby Kotick, CEO of Activision Blizzard, said: “Since Activision created theCall of Dutyfranchise in 2003, franchise revenues have exceeded$10 billionin sales worldwide, far exceeding box office receipts for such household movie franchises as Hunger Games, Transformers, Iron Man and Avengers, combined. Advanced Warfareis the biggest entertainment launch of 2014 in terms of revenue, surpassing all movie, music and book launches this year.”
Eric Hirshberg, CEO ofActivision Publishing, added: “Sales and engagement are up through the first week compared to last year.Season Passsales are up, as well. The game has been very positively reviewed and the response from fans has been tremendous.We believeAdvanced Warfarewill be the most successful game of the year and we thank our fans for making it the biggest entertainment launch of the year.”
In the Console Monster review, Call of Duty: Advanced Warfare scored 91% for being the “much-needed revival the series needed”.