BT and Microsoft Combine To Bring New Service
BT Vision’s TV service is being brought together with Microsoft’s XBOX 360 games and entertainment system it has been announced today. During an announcement made during the keynote address by Microsoft Chariman Bill Gates and Microsoft President Robbie Back of the Entertainment & Devices Division at the CES show in Las Vegas, BT Vision, which is powered by Microsoft Mediaroom Internet Protocol TV (IPTV), plans to make this first-of-its-kind device and service available to BT customers in the middle of 2008.
This new partnership will enable any BT Broadband customer to use an XBOX 360 console to access the BT Vision service. The BT Vision service is an extensive library off on-demand content which gives users instant access to hundreds of moves, thousands of hours sporting events, television programming, music videos and other digital content.
Ian Marks, CEO of BT Vision said: “We are pleased to partner with Microsoft to deliver a truly compelling connected entertainment experience to our customers. For the first time consumers in the U.K. will be able to experience the advantages of an advanced TV service together with the benefits of next-generation gaming. Our aim is to provide BT Vision on multiple platforms — giving customers greater convenience, control and flexibility over what they watch, when they watch and how they watch TV. It also means that we are able to potentially expand our BT Vision customer base by tapping into the popularity of Xbox 360.”
Enrique Rodriquez, the corporate vice president of the Connected Television Divison at Microsoft said: “This is an exciting moment in home entertainment. Last year at CES, we announced Xbox 360 on Microsoft Mediaroom as a powerful platform capable of enabling new entertainment experiences for consumers, and we are pleased to team with BT to bring this service to market. Together we are enabling BT Vision customers to be the first in the world to enjoy this next-generation TV and gaming entertainment experience.”
Are you on BT Broadband or thinking of switching to it for this great service? Leave a comment with your thoughts.