Advertising in Games
We’ve all seen adverts. On Tv, on the side of buses, billboards, basically everywhere. Now adverts are coming to games. Recent examples of this are games such as Fight Night Round 3, which contained adverts for Burger King, and Fifa, which contains the usual McDonalds adverts by the side of the pitch. Those adverts are needed to make the game authentic and as real as possible. But now some games companies are thinking of using adverts to make games cheaper.
Tv adverts are the reason why TV is free to watch, the adverts pay for it. Some developers are thinking of using adverts to fund their development. But what is the need for an advert in games such as Age of Empires or a Star Wars game? None. Still, though, some developers are thinking of placing them in games anyway. It may only be in the menu, but some may hide it in the game.
Some lecturers and professors believe advertising in games is another way of brainwashing or making players buy the products, but there isn’t much evidence to support this.
With next generation games costing so much to produce and then sell, the prices of these games are quite high, but with advertising in the games, it reduces the cost because the money from the company advertising in the game funds the games production. This could even make games FREE, but many people doubt this because so far it has only reduced the price of these games.
In conclusion, advertising in games can make games feel more realistic and could also even make games free or at least cheaper, but not all games can contain adverts.